Sprint Enterprise Technology has launched a refreshed brand identity that better reflects the business today and the clients it supports across the wealth management industry.
We’ve updated our logos for Sprint, Finio and Fastrak, updated our colours, and refreshed our visual style across our website, communications, and marketing materials.
While our visual identity is changing, our mission remains the same: helping create a more open and integrated wealth management industry through the flow of rich and accurate data between systems.
Why we’ve refreshed our brand
Since 2011, Sprint has helped wealth management firms access, manage and report on investment data more effectively.
Over the past 15 years, the business has grown from a specialist provider of reporting and data solutions into a technology partner for investment platforms, discretionary fund managers, software providers, and advisory firms across the UK.
Through the Finio data hub and Fastrak reporting, we help organisations access the investment data they need, improve reporting processes and work more efficiently.
As Sprint has grown, it has become clear that our branding/visual identity no longer reflects the business we are today.
This refresh provides a clearer representation of Sprint as a technology company specialising in data integration and reporting solutions for the wealth management industry.
What’s changing
The refreshed brand includes:
- New Sprint, Finio and Fastrak logos
- An updated colour palette
- A refreshed visual system across digital and printed materials
What’s staying the same
While our visual identity has been updated, the fundamentals of our business remain unchanged.
- Our name remains Sprint Enterprise Technology
- Our mission remains unchanged
- Our product names (Finio and Fastrak) remain unchanged
- Our commitment to clients, partners and the wider industry remains unchanged
This is not a change in direction; it’s an update to how Sprint is presented, ensuring our branding reflects the business we are today.
