{"id":741,"date":"2026-08-03T16:02:23","date_gmt":"2026-08-03T15:02:23","guid":{"rendered":"https:\/\/www.sprintenterprise.co.uk\/resources\/blog\/?p=741"},"modified":"2026-08-03T16:02:25","modified_gmt":"2026-08-03T15:02:25","slug":"sprint-launches-a-refreshed-brand-identity","status":"publish","type":"post","link":"https:\/\/www.sprintenterprise.co.uk\/resources\/blog\/sprint-launches-a-refreshed-brand-identity\/","title":{"rendered":"Sprint launches a refreshed brand identity"},"content":{"rendered":"\n

Sprint Enterprise Technology has launched a refreshed brand identity that better reflects the business today and the clients it supports across the wealth management industry.<\/strong>\u00a0<\/p>\n\n\n\n

We’ve updated our logos for Sprint,\u00a0Finio and\u00a0Fastrak, updated our colours, and refreshed our visual style across our website,\u00a0communications, and marketing materials.<\/strong>\u00a0<\/p>\n\n\n\n

While our visual identity is changing, our mission<\/a>\u00a0remains\u00a0the same: helping create a more open and integrated wealth management industry through the flow of rich and\u00a0accurate\u00a0data between systems.<\/p>\n\n\n\n

Why\u00a0we’ve\u00a0refreshed our brand<\/strong><\/h2>\n\n\n\n

Since 2011, Sprint has helped wealth management\u00a0firms\u00a0access, manage and report on investment data more effectively.<\/p>\n\n\n\n

Over the past 15 years, the business has grown from a specialist provider of reporting and data solutions into a technology partner for investment platforms,\u00a0discretionary fund managers,\u00a0software providers, and advisory firms across the UK.<\/p>\n\n\n\n

Through\u00a0the\u00a0Finio\u00a0data hub<\/a>\u00a0and\u00a0Fastrak\u00a0reporting<\/a>, we help organisations access the investment data they need, improve reporting\u00a0processes\u00a0and work more efficiently.<\/p>\n\n\n\n

As Sprint has grown, it has become clear that our branding\/visual identity\u00a0no longer reflects the business we are today.<\/p>\n\n\n\n

This refresh provides a clearer representation of Sprint as a technology company specialising in data integration and reporting solutions for the wealth management industry.<\/p>\n\n\n\n

What’s\u00a0changing<\/strong><\/h2>\n\n\n\n

The refreshed brand includes:<\/p>\n\n\n\n

    \n
  • New Sprint,\u00a0Finio\u00a0and\u00a0Fastrak\u00a0logos<\/li>\n\n\n\n
  • An updated colour palette<\/li>\n\n\n\n
  • A refreshed visual system across digital and printed materials<\/li>\n<\/ul>\n\n\n\n

    What’s\u00a0staying the same<\/strong><\/h2>\n\n\n\n

    While our visual identity has been updated, the fundamentals of our business remain unchanged.<\/p>\n\n\n\n

      \n
    • Our name\u00a0remains\u00a0Sprint\u00a0Enterprise Technology<\/li>\n\n\n\n
    • Our mission\u00a0remains\u00a0unchanged<\/li>\n\n\n\n
    • Our product names (Finio\u00a0and\u00a0Fastrak)\u00a0remain unchanged<\/li>\n\n\n\n
    • Our commitment to clients, partners and the wider industry\u00a0remains\u00a0unchanged<\/li>\n<\/ul>\n\n\n\n

      This is not a change in direction;\u00a0it\u2019s\u00a0an update to how Sprint is presented, ensuring our branding\u00a0reflects the business we are today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Sprint Enterprise Technology has launched a refreshed brand identity that better reflects the business today and the clients it supports across the wealth management industry.\u00a0 We’ve updated our logos for Sprint,\u00a0Finio and\u00a0Fastrak, updated our colours, and refreshed our visual style across our website,\u00a0communications, and marketing materials.\u00a0 While our visual identity is changing, our mission\u00a0remains\u00a0the same: […]<\/p>\n","protected":false},"author":2,"featured_media":742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1,7],"tags":[42,13,33,34,43],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fastrak","category-finio","category-insights","tag-brand-refresh","tag-fastrak","tag-finio","tag-sprint-enterprise","tag-visual-identity"],"acf":[],"yoast_head":"\nSprint 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